Package System Redesign - SOG Knives & Tools

Goal was to address inconsistencies in production quality, lack of focus in product categories, and way too many size formats. Learnings taken from retail partners and internal experiences drove the objectives.

The final system utilized common components across majority of line and vastly cut down on the number of part numbers that operations had to keep track of.

This image is from the initial presentation to the leadership team at SOG that demonstrates how two packaging formats can be assembled around one common – and most expensive – component, a premium tray. This approach streamlines production and reduces complication for operations and production.

Here we have a photo of the consumer facing side of the two formats.

The fully enclosed box is designed for more premium and technical products that are commonly stocked in cases and sold from behind counters. This approach provides more room for copy on the front of pack to communicate material and mechanical differentiators. Plus it just feels special and serious.

The second ( center ) format is meant to be displayed at peg where a consumer can walk right up and grab it. Beyond giving the retailer options for display, this additional format puts the form and materials on clear display.

And here’s the reveal. On the peg box version