Published on The Radavist a cycling lifestyle website. This piece has been viewed almost 17k times with an average page visit time of 4 minutes.
Gear reviews can sometimes be overly technical, dry, and elitist. They tend to focus on specifications and performance using language that can act as a gatekeeper. This limits audience and the potential to reach new users.
This piece aims to convey the feelings and benefits derived from the purchase of a modern mountain bike, the possibility to find joy, and what we can learn about ourselves through sport and risk.
Judging from the 100% positive comment section, we succeeded.
“I want to ride this bike, and every bike, but also never buy another bike. A review has never made me feel so much. Incredible read and photos.”
