This self conceived and funded project has grown from a funny idea and a parody of high performance action sport culture into a supportive community of mountain bike riders spread across the world.

SmoothJazzLines MTB Coaching Systems is a LifeSystem and method for seeing the world as a space for creative risk and building connection. Overarching brand goals: bring humor, fun, and acceptance of others into a sport and space that can often feel exclusive and too cool.

Since 2016 the audience has grown to almost 3k followers knitted together by regular group rides, merchandise, and creative language. The community and reach is dense in the PNW and one is likely to run into another Facilitator on any trail.

Concept and identity design, social media management, art direction, and community engagement by skiinskiout.

Photography by Grant Hindsley.