Package upgrade for SOG undertaken in the Fall of 2020.

Goal was to address inconsistencies in production quality, lack of focus in product categories, and high number of packaging formats and sizes.

‣ Took learnings from retail + new brand objectives and designed new packaging format, look and feel

‣ Utilized common components across majority of line

‣ Standardized facing sizes to two common sizes

‣ Established new vendor relationships to address production issues