Product Books - SOG Knives & Tools

Three full color, 24 page books designed to serve wholesale and consumer purposes. Each book is devoted to one of SOG’s three product verticals ( Outdoor, Daily, and Professional ). Each book has unique art direction that speaks to the target audience.

With all design and art direction executed by skiinskiout, with a print run of five thousand per, these books split modes between an informational and technical focus and editorial and story based design. The big idea was to make them feel like a magazine with unique layout styles in each book.